身為一個專業的自己也在開店的電商顧問這種外電當然要快速地讓大家知道
你問我開什麼店？新朋友可以看看這裡 點我看電商顧問開店
11月開始廣告政策有所改變
以前你在刊登廣告時會有選填的說明可以寫
這會主動顯示在動態裡面
現在這功能將會變成依照你的廣告互動狀況
由系統判斷是不是對用戶有幫助
(其實有點幫你做AB測試的味道呢)
決定是不是要顯示在連結補充說明
但如果是DPA廣告是不需要煩惱這問題他是例外
這個主要是影響單圖廣告
我想起那個….
有一陣子因為顯示連結說明政策有變
結果這塊就變成
你和其他4.125人.都說讚
蛤你不知道沒關係這個不需要知道
–如果你想看原文？沒問題下面讓你看看–
When you include a link in an ad you have the option to add a description. When your ad appears in the News Feed placement the description will show dynamically. This means the description will only show in your ad if it’s likely to appeal to the person seeing it.
This only applies to ads using the single media ad format and which appear in the Facebook News Feed. This does not apply to dynamic creative ads.
This feature can help improve the performance of your ad. For example, some people are more likely to take an action, such as making a purchase, when they see the price of an item directly in an ad. Others are more likely to make a purchase when they see the price only after interacting with an ad. We’ll decide whether or not to show your description based on what we think will most impact each person and cause them to take a meaningful action.
Some people will see the description and some people won’t. Because the description may not show at all, you should only put non-essential information there. Put essential information in the headline, such as shipping information, detailed product information (like the type of material or product dimensions), ratings, reviews, or your return policy.